Buyers judge your company before they read a word
A clipart logo, mismatched colours or a tired brochure tells buyers you’re small, new or careless, even when you’re none of those things. They won’t tell you. They’ll just call someone else.
A clear brand identity does the opposite. It makes a good company look like a safe choice, on every proposal, signboard and screen.
Every identity I design starts with your business, not a mood board. I ask who buys from you, who you compete with and what you want people to feel when they see your name. Then I design a system that says it.
You get more than a logo. You get the rules that keep your brand looking the same, whether your team, your printer or a new agency is using it.
What you get
- Logo in every version you’ll need: main, stacked, icon and single colour
- Colour palette with print (CMYK, Pantone) and screen (RGB, HEX) codes
- Typography for headings, body text and documents
- Visiting card, letterhead and email signature
- Brand guidelines your team and printers can follow
- Social media profile and cover designs
- All source files: AI, PDF, SVG and PNG
Working with companies in Delhi NCR
I’m based in New Delhi, so for companies in Delhi, Gurugram, Noida and Faridabad I’m happy to meet in person for the discovery session. An hour with your team often tells me more about a brand than a week of emails.
Clients outside Delhi NCR get exactly the same process over video calls, and so do my overseas clients.
Who I usually design for
Companies that have outgrown their logo
You’ve grown, but your brand still looks like the day you started. Clients notice the gap.
Firms where trust is the product
Consultancies, investigation firms, law and finance. Buyers need to feel safe before they call.
New businesses that want to start right
Get the identity done properly once, instead of fixing a cheap logo in two years.
Non-profits and trusts
Look credible to donors, partners and authorities with a brand that matches your work.
How a branding project works
Discovery call
A 30-minute call about your business, buyers and competitors. You approve a short written brief.
Concepts
Two or three logo directions, each shown on real items like cards and signage, with the thinking behind it.
Refine
We choose one direction and refine it together. Rounds of changes are included in every package.
Hand-over
Final files, brand guidelines and stationery, ready for your printer and your web team.
Most branding projects take 2 to 5 weeks from the first call to the final files.
Brand identity pricing
Fixed prices, agreed before we start. Indian clients pay in INR plus 18% GST. Overseas clients pay in USD.
Essentials
For startups and small businesses
₹75,000or $1,500 for overseas clients
- Logo suite in all versions
- Colour palette and typography
- Visiting card and letterhead
- 8-page brand guide
- Two rounds of changes
Complete Identity
For established companies
₹1,50,000or $3,000 for overseas clients
- Everything in Essentials
- Full brand guidelines (20+ pages)
- Email signature and presentation template
- Social media kit
- Brochure cover and signage concepts
- Three rounds of changes
Brand + Website
For a full launch or rebrand
Customquote after a short call
- Everything in Complete Identity
- Website design
- Page structure and content plan
- SEO set-up for launch
- Launch support
Only need a logo? See logo design. Need print too? See brochure and company profile design.
From a clipart logo to a global investigation brand
In 2014 GREVESGROUP was winning international investigation work with a clipart logo and a website that looked like a small local business. I led the rebrand: a new logo, the complete identity, an enterprise website and the SEO strategy behind it.
6-7x
Monthly enquiries after the rebuild
10+ yrs
The identity is still in use
Questions people ask before hiring me
Get a fixed quote
Tell me a little about your project. I reply within one working day.
What clients say about working with me
Enquiries grew 6x to 7x
“In our business, clients decide whether to trust you before they ever pick up the phone. Our old logo and website were costing us that trust. Swaranjit rebuilt the brand from the ground up and gave us a website that finally matched the work we do across the world. Enquiries went from 40 to 50 a month to six or seven times that. More than ten years later we still use the identity he created, and he still runs our digital projects.”
Rajeev George
Managing Director, GREVESGROUP
A report that speaks for us
“The Trust’s work happens in the field, and for a long time we had nothing to show for it beyond photographs. Swaranjit gave us a logo, a website and an annual report that present Ryaan Ranch as the organisation it actually is. When we submit our report to the authorities now, it speaks for us.”
Rajeev George
Founder, Ryaan Ranch Wildlife Trust
Eight years, 150+ websites
“I hired Swaranjit to organise my website business, simplify my process and create websites that communicated. Between 2013 and 2021 he built my own brand and more than 150 websites for my clients across Dallas. I sold, he delivered, and the work held up every time.”
Taylor Goodman
Owner, Fine Print Web Design, Dallas
Ready to look as established as you are?
Or send a WhatsApp message. I reply within one working day, usually much sooner.